LLM Citation

How it works

• Some AI tools search the web live and list the pages they used.
• A citation is a link to your site inside the answer, in front of someone already asking about your service.
• Pages with clear facts, a named business and current details get cited more.
• Tools differ: some cite every answer, some rarely do.

What can go wrong (example scenario)

An AI tool answered a question about a cafe's hours by citing a three-year-old directory listing. People showed up on Mondays, a day it had been closed for two years.

How WILDCARD handles it

Managed Search keeps your content clear and your business details consistent across the site and listings, so the source an AI picks is the right one. Local Business Profile keeps the Google listing current.

• Perplexity answers "best bookkeeper for small business in my city" and links three firms.
• ChatGPT cites a clinic's own page for its walk-in hours.
• A contractor's project page is cited as an example of a basement waterproofing job.

A question owners ask

How do I know if AI tools are citing me?

Ask them the questions your customers ask and look at the sources listed. Visits from AI tools also show up in your website analytics as referrals.