FAQ Schema

How it works

• FAQPage markup wraps each question and its answer in labels.
• The same questions and answers must be visible on the page.
• Since 2023, Google shows FAQ dropdowns in its results mainly for well-known government and health sites.
• The markup still helps search engines and AI tools understand the page and pick out direct answers.

What can go wrong (example scenario)

A contractor marked up questions that were not shown on the page. Google treats that as misleading markup and can ignore a site's structured data because of it.

How WILDCARD handles it

Managed Search adds FAQ schema to real question-and-answer sections, matched to what visitors see. teamwildcard.ca problem pages use it.

• A clinic marks up "Do you direct bill insurance?" and its answer.
• A plumber adds three common questions to each service page, with markup.
• An accounting firm's FAQ page becomes easy for AI tools to quote.

A question owners ask

Is FAQ schema still worth it if Google rarely shows the dropdowns?

Yes, for a small effort. The questions still help visitors, and the markup still helps machines read the answers.