AEO

How it works

• Answer engines show a single answer: a featured snippet, a voice reply or an AI summary.
• Pages win when they ask the question in a heading and answer it in the first sentence or two.
• FAQ sections and FAQ schema make question-and-answer pairs easy to find.
• AEO sits between SEO (ranking pages) and GEO (being cited by AI tools).

What can go wrong (example scenario)

A pet groomer's prices were buried in a PDF. When people asked their phone "how much does dog grooming cost near me", the answer came from a competitor's plain price page.

How WILDCARD handles it

Managed Search shapes site content around the questions customers really ask, so the answer is easy for search engines and assistants to lift.

• A heading "How long does a furnace tune-up take?" followed by a one-line answer.
• A clinic lists its hours as text, not inside an image.
• A shop adds a short FAQ to each service page.

Example scenario: A mobile mechanic added a price range to the top of each service page. Its pages started appearing as the quoted answer for "brake job cost" in its area.

A question owners ask

If the answer shows right in search, will anyone still visit my site?

Some won't. The ones who do are further along and ready to call, and your name is in front of the rest.