GEO

How it works

• AI tools answer questions by summarising what they find on the web, and many name their sources.
• They favour pages that answer a question clearly, early and in plain words.
• Business details that match across your website, Google Business Profile and directories are easier to trust.
• Schema markup and an llms.txt file help machines read your site correctly.

What can go wrong (example scenario)

A small IT shop asked ChatGPT who offers IT support in its town. The answer named three competitors and a business that had closed. The shop's own site described its services in vague slogans, so there was nothing clear to quote.

How WILDCARD handles it

Managed Search optimises the site and its content every month. Clear answers, consistent business details and structured data serve search engines and AI answers alike.

• A dental office adds a plain page answering "Do you take new patients?"
• A law firm makes its hours and address identical across its site and every directory.
• A contractor publishes real project pages an AI tool can point to as proof.

Example scenario: A bookkeeper rewrote each service page to open with a one-sentence answer to the question clients ask most. Within a few months, AI tools started naming the firm when asked for local bookkeepers.

A question owners ask

Is GEO replacing SEO?

No. Most of the same work feeds both, and AI tools often draw on pages that already rank well in search.