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Home / Glossary / Domain reputation
Glossary · Security

Domain reputation

In plain language

How much other inboxes trust email that comes from your domain.

The metaphor

Like a courier's record with the post office: a clean history gets your letters delivered, and a bad one gets them stopped at the sorting desk.

Going deeper

How it works

  • Built from complaints, spam and authentication results.
  • A hacked account that sends spam damages it.
  • Low reputation means mail goes to spam.
  • Slow to repair.

How WILDCARD handles it

Email Security filters outbound mail, and Domain Security keeps SPF, DKIM and DMARC in place.

In practice
  • Invoices land in clients' spam.
  • A hacked mailbox blasts spam.
  • A new domain starts sending.

A question owners ask

How do I fix a bad reputation? Stop the cause, fix the authentication, and send good mail steadily.

Where WILDCARD handles this
Email
Security
  • Real-time email filtering
  • Phishing and impersonation caught
  • External senders flagged
Start with Email SecurityMeet Email Security →
Domain
Security
  • Email deliverability
  • Reputation monitoring
  • Management and renewals
Start with Domain SecurityMeet Domain Security →
Related terms
AIArtificial IntelligenceBECBusiness Email CompromiseCACertificate AuthorityDKIMDomainKeys Identified MailDMARCDomain-based Message Authentication, Reporting and ConformanceDNSDomain Name SystemDomain nameDomain registrar

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