Can Your Business Survive Without Email?

Introducing Email Continuity: a backup inbox for when your email goes down.

On November 12, Microsoft email stopped working for businesses across North America. It started around 10:15 AM Alberta time, and it was still recovering the next morning.

It wasn't the first time, and it likely won't be the last. In October 2025, Amazon's cloud went down for about 15 hours and took apps, banks and websites with it. Google's own status page lists Gmail problems this year that ran for hours.

These are the biggest systems in the world, run by some of the best engineers in the world. They still go down.

What a day without email costs

Picture one afternoon with no email.

• A client sends a change to a job and hears nothing back.
• A quote goes out a day late.
• Your team restarts their computers, calls each other, and loses an hour on a problem that was never theirs.

Here's the part most people don't know: an outage rarely loses mail. Sending servers keep trying for days. What you lose is time. Nobody on your team can read a message or answer one until it's fixed.

If your business can take a quiet day, you can skip this. If a day without email costs you a client, keep reading.

How Email Continuity works

1. 1We set it up before you need it. A backup mail app goes on every phone and computer, signed in and ready. It always holds the last 24 hours of your mail, shared inboxes like info@ included.
2. 2Your team gets told. When email goes down, a short notice pops up on every computer: nothing is wrong with your computer, and we're on it.
3. 3They open the backup app. The morning's mail is already there, and new mail keeps coming. They read and answer from your normal address.
4. 4Everything goes home. When the outage clears, your mail is in your normal inbox and the replies you sent are in Sent Items.

The full walkthrough is in our Email Continuity docs.

What it costs

$5 a month for each person. Shared inboxes are included. Setup is $500, waived with a one-year agreement.

Early access

Sign up for early access and your team is first in line.

Get early access

No business should be too small to be safe.

That includes staying open when your email isn't.