The money you would expect to lose if one specific thing went wrong once.
Like the repair bill for one car accident.
A bakery estimated that one day without its ordering system would cost about a day of orders. That figure showed a backup connection was worth paying for.
How do I work it out?
Estimate the cost of one incident, such as a day of lost sales plus the cost to recover. Round numbers are fine.

Every WILDCARD card exists to solve one named problem. Find yours.