An extra list of website names that one security certificate is allowed to cover.
Like a single ID badge with several office names printed on the back, so it works at every door named on it.
A shop's certificate covered only the www address. Customers who typed the bare domain saw a warning that the site was not secure, until the missing name was added to the list.
Managed Hosting and Domain Security cover the certificates and DNS records that sit behind your website addresses.
Why does my site show a name mismatch warning?
The address in the browser is not on the certificate's list. Adding the missing name and reissuing the certificate fixes it.

Every WILDCARD card exists to solve one named problem. Find yours.